Design Strategy & Branding
Power Haus is a business concept I developed in 2013. It's a gym that uses human energy to power the building. Using a member tracking system, the energy produced by each member of the gym is logged into a database. Members compete in monthly and yearly competitions. Winners receive free membership, and can donate the surplus power generated to a charity of their choosing. This creates a new level of motivation for members, and gives a selfless purpose for working out. The following is a pitch booklet I created for Power Haus. It outlines the overall concept of the business, while establishing a brand identity for the conceptual gym.